8.5" x 500 Feet Continuous inkjet matte polypropylene (BOPP) label roll with Permanent Adhesive on 3" Core/8" OD. Can be used with Dye and Pigment inkjet color label printers such as: L701/L801/L901. PRICE IS PER ROLL. SOLD BY THE ROLL.There are 1 Rolls/Carton if you want to purchase by the case. Generic Packaging.