Epson Label Boost Transforms Shipping Labels

In a world where every square inch of packaging matters, Epson is redefining how businesses use their labels. At the 2025 PARCEL Forum in Schaumburg, Illinois, Epson showcased its latest innovation: Label Boost® software and ColorWorks® on-demand color label printing — designed to transform ordinary shipping labels into vibrant, high-impact marketing tools.

📅 Originally announced August 26, 2025 — Read Epson’s full press release here: Epson Puts the Future of Logistics, Shipping and Fulfillment Labeling Center Stage at PARCEL Forum ’25.

Reimagining the Purpose of a Shipping Label

Shipping labels are no longer just for compliance or tracking — they’re now a new form of marketing real estate. Epson’s Label Boost software allows companies to print full-color graphics, ads, QR codes, and coupons directly on standard shipping labels, eliminating inserts and pre-printed stock entirely.

• Revenue potential: Sell label space to brands or use it to promote your own offers.
• Efficiency: Print ads and shipping details in one step, directly on demand.
• Flexibility: Perfect for e-commerce, logistics, 3PL, and fulfillment centers of any size.

“Shipping labels are emerging as prime real estate for advertising,” said Tessa Kohl, Product Manager of DX Solutions at Epson America. “By adding full-color ads directly on shipping labels, businesses can turn every package into a marketing opportunity.”

How Label Boost Works

Label Boost is compatible with Epson’s ColorWorks label printer series — including the CW-C4000, CW-C6000A/P, and CW-C6500A/P models. When combined, these systems enable one-step, full-color, variable data printing on shipping and regulatory labels.

• Shipping Labels, Reimagined: Print logos, coupons, and promotions directly onto standard carrier-compliant labels.
• Labeling Simplified: On-demand printing eliminates the need to stock pre-printed labels, saving storage space and cost.
• Smarter Fulfillment: Add on-label instructions and regulatory info for more accurate shipments.

The Power of ColorWorks Printers

Powered by PrecisionCore® Heat-Free Technology, Epson ColorWorks printers produce durable, high-resolution labels at up to 12 inches per second — perfect for high-volume logistics and fulfillment environments. Each printer can print both black-and-white and full-color label segments in a single pass, ensuring efficiency and clarity.

Jet City Label: Your Partner for Epson Labeling Solutions

As an authorized Epson ColorWorks reseller, Jet City Label helps organizations implement Label Boost-ready workflows that cut costs and enhance brand presentation. From printers to service plans and tech support, Jet City Label provides complete, nationwide support for businesses of all sizes — from small fulfillment startups to Fortune 500 logistics teams.

Financing and Leasing Options

Through partnerships with TimePayment you can finance your Epson ColorWorks setup — including printers, media, ink, and software — all under one monthly payment.

Frequently Asked Questions

What is Epson Label Boost software?

Label Boost software lets you add full-color graphics, QR codes, and marketing messages directly to standard shipping labels using Epson ColorWorks printers.

Can I use Label Boost for compliance and regulatory labeling?

Yes. Label Boost software supports carrier-compliant and GHS-compliant formats, allowing you to include both mandatory and promotional information on one label.

Which ColorWorks models support Label Boost?

The CW-C4000, CW-C6000A/P, and CW-C6500A/P printers are fully compatible with Label Boost software, offering flexible setups for small to enterprise-scale fulfillment centers.

How does this help reduce costs?

By printing color and data on demand, you eliminate pre-printed label inventory, reduce setup time, and avoid third-party label fees or minimum order quantities.

Where can I learn more about Epson’s Label Boost announcement?

You can read the full Epson press release here: Epson Puts the Future of Logistics, Shipping and Fulfillment Labeling Center Stage at PARCEL Forum ’25.

Ready to Upgrade Your Labeling Workflow?

Turn every shipping label into a marketing opportunity with Epson Label Boost software and ColorWorks printers. Contact Jet City Label today to build your own in-house color labeling system with financing, setup, and long-term service support.