ROI of Color Labels | Increase Sales with Epson ColorWorks

Most businesses still rely on black-and-white labels — but they’re missing a major opportunity to improve sales, efficiency, and customer engagement.

Color labels are more than just visual upgrades. They directly impact how customers perceive your products, how quickly teams process information, and how efficiently operations run.

Download the full ROI of Color guide to see the complete data and business impact.

Why Color Labels Drive Better Results

Color plays a critical role in how people make decisions. According to research highlighted in the guide, 62–90% of initial product impressions are based on color, and those judgments happen in just seconds.

That means your label isn’t just informational — it’s influencing buying decisions immediately.

1. Increase Sales and Product Visibility

Color labels help products stand out on crowded shelves and reinforce brand identity. Studies show:

• Up to 90% of first impressions are influenced by color
• 85% of buyers say color drives purchase decisions
• 77% of shoppers consider color extremely important

In retail, food, and consumer goods, color labeling can directly improve sell-through and perceived product quality.

2. Improve Customer Engagement and Retention

Color labels don’t just attract attention — they create connection.

• 90% of impulse purchases are influenced by color
• Color increases perceived product value and trust
• Branded labels help customers recognize and return to your products

From shelf tags to packaging and shipping labels, color turns labels into marketing tools.

3. Make Information Easier to Read and Process

Color improves clarity and speed of understanding:

• Visual information is processed 60,000x faster than text
• Color-coded layouts can double visibility of key elements
• Reduces time needed to interpret labels and instructions

This is especially valuable in food processing, logistics, and healthcare environments where speed matters.

4. Enhance Safety and Compliance

Color plays a critical role in communicating warnings and regulatory information.

• 83% of consumers read labels before purchasing
• 86% prioritize expiration and safety information
• Color-coded systems can reduce retrieval time and errors

Whether it’s allergens, chemicals, or medications, color helps ensure critical information is seen immediately.

5. Improve Operational Efficiency and Reduce Errors

Color labeling simplifies workflows across operations:

• Up to 99% picking accuracy with visual systems
• Up to 40% reduction in errors
• Up to 24% faster search and retrieval

From warehouse labeling to production lines, color reduces mistakes and speeds up processes.

Why Epson ColorWorks Makes This Easy

Epson ColorWorks printers enable on-demand, full-color label printing without the need for pre-printed inventory.

• Print only what you need — reduce waste
• Update labels instantly for compliance or promotions
• Eliminate overprinting and pre-printed stock costs
• Print at the point of application to improve efficiency

This allows businesses to fully realize the ROI of color without adding complexity.

Download the Full ROI Guide

To see the complete data, use cases, and real-world impact:

Download the full ROI of Color guide

This guide breaks down exactly how color labeling improves sales, efficiency, and profitability across industries.

FAQ: Color Label Printing & ROI

Do color labels really increase sales?

Yes. Color influences up to 90% of first impressions and plays a major role in purchase decisions, making products more noticeable and appealing.

Are color label printers worth the investment?

Yes. Businesses see ROI through increased sales, reduced labeling errors, lower inventory waste, and improved operational efficiency.

What industries benefit most from color labels?

Retail, food processing, logistics, healthcare, and manufacturing all benefit from improved visibility, compliance, and workflow efficiency.

Do I need pre-printed labels for color?

No. Epson ColorWorks printers allow you to print full-color labels on demand, eliminating the need for pre-printed inventory.

How do I get started with color label printing?

You can download the guide above or connect with Jet City Label to get recommendations based on your application.

Get Help from a Labeling Specialist

Have questions about implementing color labeling?

Chat with a real labeling specialist to get guidance, samples, and a custom recommendation — no bots, just real support.

Need help getting started? Request a quote here.